FORTH is the # 1 method worldwide for the proper structuring of the chaotic first stage of innovation development in a company.
FORTH has been conceived in the Netherlands by Gijs van Wulfen as a result of two decades of experience in leading innovation projects within enterprises. Gijs is the author of the international bestsellers on innovation “The Innovation Expedition” (No1 in sales at Amazon) and “The Innovation Maze”.
for an enterprise In a 15-weeks project time span, the FORTH method creates in an enterprise more than: 700 new ideas, 20 new business opportunities and 5 new business cases for innovative products, services and business models.
According to a recent survey by the Open University in Holland, FORTH doubles the effectiveness of the innovation process in a company. In a normal process of innovation it was found that only 37.5% of the new ideas that were created were eventually launched, while with the FORTH methodology, 77% of the ``mini new business cases” that were created were eventually adopted by management and launched.